One Obsession

#CantStop

For every athlete, professional or amateur, their sport isn't just a hobby, but an obsession that they wear proudly, 24/7.

Join the #CantStop movement - an invitation to the obsession that never ends.

Mark Cavendish// PRO CYCLING // Prizm™ ROAD

Mark Cavendish

#CantStop

Cav is the ultimate Pro-Tour Cyclist, riding his bike over 200Km per day and constantly pushing his limits. He knows life as a cyclist can be hard, but his obsession will make him come back stronger.

Valentino Rossi// motorbike racer // prizm™ everyday

Valentino Rossi

#CantStop

The most successful MotoGP rider ever, Valentino has an obsession. To find the next champion. He spends his spare time riding against his Academy Riders at the VR46 Ranch, pushing his limits and keeping himself fresh.

Michele Gonzalez // Marathon // prizm™ Sport

Michele Gonzalez

#CantStop

While people sleep, Michele runs. An army vet and mother of two with a full-time job in the city. She still manages to grab her headlamp every day at 4 AM to train for the next marathon.

Bubba Watson // PRO GOLFER // prizm™ ruby

Bubba Watson

#CantStop

Bubba has never been a follower. In a sport known for its traditions, he has his own way of doing things. Bringing his own personality to the game is his obsession.

Julian Wilson // PRO-SURFER // prizm™ SHALLOW WATER

Julian Wilson

#CantStop

Born and raised on the Sunshine Coast, Julian travels the world surfing at the highest level. Away from competition, he still heads back to his hometown to live-out his obsession.

Chas Christiansen // URBAN CYCLING // prizm™ everyday

Chas Christiansen

#CantStop

Chas travels the world racing bikes for MASH SF on the streets and in the dirt. At home in San Francisco, he can be found delivering packages for the bike messenger company he founded, TCB Courier.

Maverick Viñales // motorbike racer // prizm™ sapphire

Maverick Viñales

#CantStop

Maverick is the rising star of MotoGP, the most successful rookie in the sports history. The secret to this success? His obsession with using new physical training techniques to perfect his riding style.